HigglePiggle handcrafts bespoke furniture and decor for children. We designed a warm, characterful logo and built a multi-category shop that lets customers personalise every piece — then check out in a single click.
The Brief
Based in Inverness, HigglePiggle creates beautifully handcrafted custom furniture and decor for children — and is now adding a custom clothing range.
Kirsty needed a multi-category shop with genuinely customisable orders: a customer should be able to pick a base product and personalise it — their child’s name, fabrics, patterns and colours — without a single message back and forth.
Logo & Branding
We designed the HigglePiggle logo from scratch: playful, handcrafted and full of character, to match the bespoke pieces Kirsty makes by hand.
It’s a friendly, tactile mark that feels handmade and trustworthy — and works just as well on packaging and social as it does at the top of the shop.
That warmth runs through the whole site, so browsing for a child’s gift feels personal and joyful rather than transactional.
Benefits of the Build
Every feature was built to remove friction — for Kirsty and her customers alike.
No more back-and-forth on Facebook Messenger — customers locate their base product and choose their options themselves.
Add a child’s name and choose fabrics, patterns and colours right on the product page.
Purchases go straight through the site in a single click, with saved accounts and Klarna for spreading the cost.
The full range is browsable in one place — not glimpsed once on Instagram — which lifts conversions.
Accounts and an easy reorder flow turn one-off buyers into repeat customers.
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