You’re getting visitors, but they leave without a trace. You’re getting the odd enquiry, but no system to follow up. Every one of those is money left on the table.
Leads usually leak in the same places:
- visitors who never get a clear reason to enquire
- enquiries that slip through without follow-up
- one-off campaigns with nothing to capture interest
- no clear path from “just looking” to “ready to buy”
A proper lead generation system plugs every one of those leaks.