A story-telling site with a strong call to action
Aaron came back to invest further in his online presence after our first site started bringing returns. We reworked his branding and built a website that tells his transformation story — and channels new clients straight into his coaching programme.
The Brief
Aaron and I had previously built a three-page website for his growing business, where we’d made some early branding decisions together.
Once that site proved its worth and started bringing returns, Aaron came back to invest further. This time he wanted to tell the story of his own journey — and his clients’ — with a clear focus on signing new customers to his online coaching programme.
Branding Rework
We evolved the Crystal Clear Fitness brand from our earlier work into something bolder and more premium — a sharper logo, energetic colour and confident typography.
The brand now carries the same authority as Aaron’s results — so the moment a prospective client lands, the look and feel says “this person delivers”.
It’s a brand built to convert at the level Aaron now operates at, online and off.
Benefits of the Build
The whole journey points one way: towards becoming Aaron’s next success story.
Visitors scroll the chronology of Aaron’s transformation — from overweight to Men’s Health cover-model shape — living proof of what’s possible.
A strong call to action takes users straight to a dedicated form that submits directly into Aaron’s CRM — no more social media messaging.
Packages are clearly presented so prospects have enough to self-qualify and decide with confidence.
Aaron’s story and his clients’ results build instant authority and trust.